A BVR bank initiative to inform about bank hackers
The BVR is a reliable, close to the people and safe bank. Its digital system for the Desktop and App client has a great security system that is hacker proof. BVR wanted to inform about the problem of the fingerprint hacking, to be used in banking transactions through pictures of fingers that people post online. BVR fingerprint got a high-security system of their online banking to be safe about.
UI Design
Branding
Conception
Solution
“Häkeln gegen Hacker” initiative
We launched the initiative “Häkeln gegen Hacker” (“Crochet against hacker”) by BVR. To informsabout the fingerprint hacking problem a responsive web app was designed where also users can get information about the BVR security features and also users can order the ski mask for free to support the cause.
We create an online campaign in social media to inform about our initiative. We launch this camping in Social Media with different Post on Instagram, Facebook, and Twitter.
The key visual for the campaign shows two peace fingers with a ski robber mask on them. People who want to participate will receive one of our collection of ski mask models and they will support this movement just by posting their pictures with the peace fingers with their mask in their social media like a symbol of protecting their fingers from the hackers and claiming for peace.
I was responsable for all the concept, art direction, web design, shooting and post-production of the visuals.
The social media campaign posts our key visuals with different headlines.
With a small production budget, we delivered high-quality results.
