We got the concept “always and everywhere” and we create all the pieces for the different media of this campaign such us tv commercial, print, promotion ideas, online marketing, etc.
I also have conceptualists and produced a real-time online marketing action on a live banner that fits visually at the time of day to experience the use of the bank’s services anytime, anywhere.
Different digital channels were used in the campaign such as a live banner in “Der Spiegel”, social media (Facebook or Instagram), banners in different platforms, or Youtube prerolls.
We stream 24 hours on a live banner in the Spiegel.de website. We play with our concept “always and everywhere” and we performed two different executions; One, we show our image of the girl using the Banking App on a roof in different daylight situations matching with the real-time light situation.
During the day, we focus on the headlines that publish the Spiegel.de and we suit headlines in our live banner as a reaction of the content and always linked with the BVR service of cooperative consulting service.