{"id":878,"date":"2019-04-05T13:34:42","date_gmt":"2019-04-05T13:34:42","guid":{"rendered":"http:\/\/miguelbarrero.es\/?post_type=portfolio&p=878"},"modified":"2020-03-21T23:03:36","modified_gmt":"2020-03-21T23:03:36","slug":"get-happy","status":"publish","type":"portfolio","link":"https:\/\/miguelbarrerodesign.com\/index.php\/portfolio\/get-happy\/","title":{"rendered":"Get Happy"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”]\n

Helping the small neighborhood food trade<\/span><\/h2>\n

Coca-Cola Company creates a platform to help small and medium food stores. This platform show to the user the best culinary options in the near, rated for other users. The user can win gifts through a collection of stamps collected for every meal in the collaborating restaurants. Millennials were our target group.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”50px”]\t\t\t

\n\t\t\t\t\t\t
Client:<\/strong> Get Happy (Coca-Cola Company)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tMy role: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLead Art Direction
UI Design
Branding
Digital Product Design
Conception
Online Marketing\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”25px”]\t
\n\t\t\t
\n\t\t\t\"170921_app_popup\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”65px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]\n

Solution<\/strong><\/h4>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]\n

The Get Happy app<\/span><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text]We create a visual identity, website and app with optimal functionality and fun for the user and the partner shop. The web app should allow the user find a partner shop nearby, oder and book a table there as well as get the stamp in the shop and collect them. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text]\n

I used a fresh style for interface design of the web and app, the features as well as all concepts ideas and designs of the media for the online campaign. The web app interface was adapted to mobile and Desktop.<\/p>\n[\/vc_column_text][vc_column_text]For the launch of the website we created an online marketing campaign in social media, events and billboards to reach our millennial’s target group touchpoints.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”80px”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″ css=”.vc_custom_1584486065563{margin-right: 80px !important;border-right-width: 40px !important;}”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”42px” css=”.vc_custom_1584486190971{margin-right: 30px !important;margin-left: 30px !important;}”][vc_column_text css=”.vc_custom_1584825837407{margin-right: 20px !important;margin-left: 20px !important;}”]A feature was designed to make easy the stamping process between partners and users. Thanks to a personal QR Code generated in the app, the user should just let it scanned by the part shop and all the info will be automatically received in the device. Stamps can be exchanged later for drinks, food products, etc.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1474318644210{padding-top: 7vh !important;padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”140px”][vc_column_text]\n

A social media campaign on Facebook and Instagram to reach our target group through their touchpoints.<\/strong><\/span><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”110px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t\t