{"id":616,"date":"2019-04-03T18:11:42","date_gmt":"2019-04-03T18:11:42","guid":{"rendered":"http:\/\/miguelbarrero.es\/?post_type=portfolio&p=616"},"modified":"2025-03-13T14:58:41","modified_gmt":"2025-03-13T14:58:41","slug":"ikea-pax","status":"publish","type":"portfolio","link":"https:\/\/miguelbarrerodesign.com\/index.php\/portfolio\/ikea-pax\/","title":{"rendered":"Ikea Pax"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”]\n

IKEA wants to communicate that Pax wardrobes are suitable for all kind of people<\/span><\/h2>\n

Ikea Austria needs outdoor media to communicate that the Pax wardrobes of Ikea are suitable for all kinds of people, whatever those people are.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”50px”]\t\t\t

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Client:<\/strong> Ikea Austria<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tMy role: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLead Art Direction
Conception\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][vc_video link=”https:\/\/vimeo.com\/46633415″ el_width=”80″ align=”center”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]\n

Solution<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]\n

Live as you want, with a wardrobe that makes it possible<\/span><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]\n

We played with the concept that people have a double life but there is space in the Pax wardrobe for all of them. The headline means “<\/span>Live as you want, with a wardrobe that makes it possible”.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]\n

We used outdoor media to build an analogic interactive billboard where people can just move the Pax door to the right or left to see the double life outfits of the owner of the Pax wardrobe.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1555071155154{padding-top: 7vh !important;padding-bottom: 5vh !important;background-color: #0a0a0a !important;}” bg_gradient1=”#0a0a0a” bg_gradient2=”#000000″][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”50px”]\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_empty_space height=”90px”]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1474318644210{padding-top: 7vh !important;padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”65px”][vc_column_text]\n

Different professionals were involved in the process of making this closet-billboard work.<\/strong><\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”30px”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”] IKEA wants to communicate that Pax wardrobes are suitable for all kind of people Ikea Austria needs outdoor media to communicate that the Pax wardrobes of Ikea are suitable for all kinds of people, whatever those people are.…<\/p>\n","protected":false},"author":1,"featured_media":618,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/616"}],"collection":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":56,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/616\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/616\/revisions\/2699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media\/618"}],"wp:attachment":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}