{"id":3551,"date":"2022-03-29T10:58:55","date_gmt":"2022-03-29T10:58:55","guid":{"rendered":"http:\/\/miguelbarrerodesign.com\/?post_type=portfolio&p=3551"},"modified":"2023-09-28T08:41:54","modified_gmt":"2023-09-28T08:41:54","slug":"kaufland","status":"publish","type":"portfolio","link":"https:\/\/miguelbarrerodesign.com\/index.php\/portfolio\/kaufland\/","title":{"rendered":"Kaufland"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”]\n

Web design and social media campaign for \u201cKaufland\u201d<\/span><\/h2>\n
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Kaufland is a German hypermarket chain, part of the Schwarz group. It becomes a leader in what was formerly East Germany. The chain operates over 1,200 stores in Germany, the Czech Republic, Poland, Romania, Bulgaria, and Croatia. Kaufland wants to launch an online campaign for its new bioproduct brand, Demeter.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”45px”]\t\t\t

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Client:<\/strong> H\u00e4keln gegen Hacker (Volksbank Raiffeisenbank)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tMy role: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLead Art Direction
UI Design
Branding
Conception
Social Media\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_empty_space height=”60px”]\t
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\n\t\t\t\"Extracto\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation bottom-to-top”]\n

Solution<\/span><\/h2>\n
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I created all the campaign conception, key visuals, web design and the Kaufland shopping Demeter page as well as online banners on different platforms, youtube pre-roll ads and a social media campaign using video posts and a Facebook carousel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n

Print<\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=”15px”]\t
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Website<\/strong><\/h4>\n[\/vc_column_text]\t
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Banner ads<\/strong><\/h4>\n[\/vc_column_text]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1648580027578{padding-top: 7vh !important;padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]\n

Post<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1648580262921{padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1648580210120{background-color: #f0f5f7 !important;}”][vc_empty_space height=”50px”]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1648579786672{padding-top: 7vh !important;padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”15px”][vc_column_text]\n

Facebook Carousel<\/strong><\/h4>\n[\/vc_column_text]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1648580137906{padding-top: 7vh !important;padding-bottom: 5vh !important;background-color: #f0f5f7 !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”50px”][vc_column_text]\n

YouTube Pre-Roll Ads<\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=”15px”]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”260px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”] Web design and social media campaign for \u201cKaufland\u201d Kaufland is a German hypermarket chain, part of the Schwarz group. It becomes a leader in what was formerly East Germany. The chain operates over 1,200 stores in Germany, the…<\/p>\n","protected":false},"author":1,"featured_media":3631,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/3551"}],"collection":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=3551"}],"version-history":[{"count":13,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/3551\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/3551\/revisions\/3605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media\/3631"}],"wp:attachment":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=3551"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/tags?post=3551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}