{"id":2279,"date":"2020-03-18T23:00:07","date_gmt":"2020-03-18T23:00:07","guid":{"rendered":"http:\/\/miguelbarrerodesign.com\/?post_type=portfolio&p=2279"},"modified":"2021-04-29T18:13:31","modified_gmt":"2021-04-29T18:13:31","slug":"lehrermarktplatz","status":"publish","type":"portfolio","link":"https:\/\/miguelbarrerodesign.com\/index.php\/portfolio\/lehrermarktplatz\/","title":{"rendered":"Marketplace for teachers"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”]\n

Online learning materials marketplace to sell and share<\/span><\/h2>\n

Lehrermarktplatz is an online platform for teachers of exchange and sale of educational material. They needed new branding and an interface where the shopping and the sharing-material experience can be easy for the user.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”50px”]\t\t\t

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Client:<\/strong> Lehrermarktplatz<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tMy role: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLead Art Direction
UX\/UI Design
Digital Product Design
Branding
Creative Direction\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1584675835713{background-color: #e6fafd !important;}”][vc_column][vc_empty_space height=”25px”]\t
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\n\t\t\t\"Lehrermarktplatz_MockUp\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”65px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”45px”][vc_column_text]\n

Solution<\/strong><\/h4>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]\n

Making sharing a fun experience<\/span><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text]I have created an effective and minimalist interface and a fun visual identity that allows creating visual explanations to the user of the process such as sharing material or your purchase as well as generating content and entertaining product information. I also created features to make it easier to find materials for old and young users.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text]\n

Since the average of the users is form young teachers until really old, I create illustrations that didactically explain each step in all of the processes mentioned in addition to improvements in the material search tools.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1584675209295{padding-top: 7vh !important;padding-bottom: 5vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”30px”][vc_column_text]\n

Personal style and tonality to explain the content.<\/strong><\/span><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1584677134554{background-color: #e6fafd !important;}”][vc_column]\t
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Interface and usability optimization<\/strong><\/span><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1584676318696{background-color: #17959d !important;}”][vc_column][vc_empty_space height=”40px”][vc_row_inner][vc_column_inner width=”3\/6″]\t
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Shopping process optimized<\/strong><\/span><\/h4>\n[\/vc_column_text][vc_column_text]\n

Lehrermarktplatz users have a more satisfactory shopping experience through the shopping process redesign more clean, minimalist and clear visibility of the shopping status.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”70px”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_empty_space height=”100px”][vc_column_text]\n

More didactic experiences<\/strong><\/span><\/h4>\n[\/vc_column_text][vc_column_text]\n

Since the average of the users is form young teachers until really old, I create illustrations that didactically explain each step in all of the processes users can perform on the website like shopping, sharing or create an account.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/6″]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”70px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1584679462576{background-color: #17959d !important;}”][vc_column width=”1\/2″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1584679613330{margin-right: 80px !important;}”][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1584822461044{margin-top: 0px !important;margin-right: 80px !important;}”]\n

Search feature optimization<\/strong><\/span><\/h4>\n

Users can enjoy an easy search experience thanks to this function simply by searching and collecting tags used in the content of the desired material.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1584676318696{background-color: #17959d !important;}”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”200px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1554114219756{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1554114159103{border-radius: 10px !important;}”][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner width=”3\/6″][vc_column_text animation=”animation bottom-to-top”] Online learning materials marketplace to sell and share Lehrermarktplatz is an online platform for teachers of exchange and sale of educational material. They needed new branding and an interface where the shopping and the sharing-material experience can be…<\/p>\n","protected":false},"author":1,"featured_media":2821,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2279"}],"collection":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":33,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2279\/revisions"}],"predecessor-version":[{"id":2371,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2279\/revisions\/2371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media\/2821"}],"wp:attachment":[{"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miguelbarrerodesign.com\/index.php\/wp-json\/wp\/v2\/tags?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}