YouTube film

An invitation to subscribe to the BVR YouTube channel

More followers in the YouTube BVR channel

The Youtube channel of the BVR bank is full of entertaining videos explaining their products. To get more followers to the channel, the goal is to create a fun video to be placed at the end of each explanatory film of the channel, where you can subscribe there, by just one click.

Client: BVR (Volksbank Raiffeisenbank)
Services: Art direction
Conceptualization
Graphic Design

Solution

The papercraft desk concept

We create the concept of a desktop made of paper in order to match with the nice and colorful tonality of the films of the channel. The film will appears after every BVR bank film and we use the interactive areas of the YouTube videos in order to make optimize its functionality.

A papercraft pointer describes where the viewer has to click to subscribe to the channel or to watch more explanatory films. After the film was launch, the followers of the BVR YouTube channel increased. The film was animated with 3D modeling from real paper objects.