Digital Product Design
Innovative features and design based on our users’ needs.
UX Design technics were used to create features that cover our user needs. These solutions were a functional virtual office for an optimal workflow, optimally big data volumes handling, interactive project’s tracking tool and functional networking features like an accurate candidates search tool or a useful professional pool feature to check their availability, portfolio, ratings and contact them easily. All these products can improve the collaboration between teams helping them to deliver successful projects.
These UX technics were applied in process: Competitors Analysis, Surveys, Interviews, define Personas, Task modeling, Emotional Journey, Usability Testing with Paper Prototypes, wireframes and high fidelity design.
As result Tribo is a compelling task management tool for a dynamic team, with a minimalist design and the complete features created and tested to improve the collaboration between the team delivering a successful product.
The branding was designed as well as a concept that helps Tribo to stablish a brand identity on the market. Tribo is about the feeling of unity and belonging of a team working together for the same project. The team speaks its language and develop a unique identity different from others. That’s why the design must be customizable, colorful and minimalist. All the elements created for Tribo like the logo or icons help to find the Tribo personality and communicate the character of community and colaboration that the brand identity.
The process starts with a competitors research, a survey were run to affirm assumptions about possible targets and their needs with digital organization tools products. After get the results was poosible to define better the oportunities in the market for a new project management app. The process continue with interviews to potential customer that helps to defined better our Personas and set a list with the core features and powerful potential features to cover actual user needs.
In order to focus on the needs of our target group and represent our key audience, we created three Personas were created. They will be used as a reference when creating the layout and structure of your web app.
I performed a task modeling and a customer emotional map to see possible new needs of the user, confirm the solutions created in the list and get new ones.
Customer emotional journey
Usability tests with digital and analog prototypes were used to obtain the best optimization for the web application. The test was done to potential users of Tribo. After gathering the information we got, such as where the participants got more troubles (pain points) or suggestions for improvements, the features for better usability of the web application were improved.
Usability testing with paper prototypes
Usability testing with wireframes
The final product
With the results obtained in the usability tests, the wirefirames were improved. The finals high-fidelity wireframes was designed with the visual identity created for Tribo.
A final product were created with optimal solutions for our target and an appealing modern visual identity with a concept that communicates the values of the brand in the market.