A project management web app

A project management web app for a new business generation

Tribo is a Project management web app that wants to satisfy the new business generation dynamic teams of freelancers and Startups or middle companies.

In order to know which features should the web app include for satisfying our target, we executed different research and UX techniques for the optimization of Tribo.  The minimalist design and the complete features like the virtual office, dashboard navigation or the project’s tracking improve the collaboration between the team delivering a successful product.

Client: Tribo
Services: Art Direction
UX/UI Design
Graphic Design
Artboard Copy 11
Artboard Copy 12
Artboard Copy 13


Features based in dynamic and collaborative visual content for our target

We used different UX Design technics in order to create the right features about what the target demands like a functional virtual office for optimal workflow, functional networking and be able to manage a big volume of visual data.

The different UX Design methods used were:
UX process for the web app optimization: Competitors Analysis, User research, Personas, Task modeling, Usability Testing with Paper Prototypes and wireframes, high fidelity Wireframes design.

Tribo is a compelling task management tool for a dynamic team, with a minimalist design and the complete features created and tested to improve the collaboration between the team delivering a successful product. Features like the visual interactive virtual office to share Moodboards, files, etc or the intuitive minimalist dashboard navigation, the efficient project’s tracking or the contact feature where the user can see the Freelancers availability, rating and also their direct booking for a project.

The process

User Personas

In order to focus on the needs of our target group and represent our key audience, we created three Personas were created. They will be used as a reference when creating the layout and structure of your web app.


Usability testing

Usability tests with digital and analog prototypes were used to obtain the best optimization for the web application. The test was done to potential users of Tribo. After gathering the information we got, such as where the participants got more troubles (pain points) or suggestions for improvements, the features for better usability of the web application were improved.

Usability testing with analogic prototypes

Improving features

After the usability test, market research, interviews, and surveys, the Tribo pain points were located and some features were improved and new ones were created to cover the needs of our future market.



Find the member you need
With this feature is possible to see the availability of all the members to see if they can help you with your project.  The portfolio and the ratings of the members are also visible in their profile. The search tool allows the user to find members by typing the role, services or name.


Customizable Dashboard
Customizable DashboardThe user can move and change feature boxes position in endless navigation from the side to side. Customize your dashboard is as easy as just dragging boxes where you want.


Get your projects under control
Have a better overview and management of your projects thanks to the easy to manage the calendar. Be aware of deadlines with the reminders and manage the task more efficient with the tracking projects and the team scheduling view.

UI Kit

The concept of Tribo is about the feeling of unity that a team working together for a project have. This team speaks their own language and develop a unique identity different from others. That’s why the design must be customizable, colorful and minimalist.  The typo and other elements should have personality, be robust and strong in order to have a character and identity.