Features based in dynamic and collaborative visual content for our target
We used different UX Design technics in order to create the right features about what the target demands like a functional virtual office for optimal workflow, functional networking and be able to manage a big volume of visual data.
The different UX Design methods used were:
UX process for the web app optimization: Competitors Analysis, User research, Personas, Task modeling, Usability Testing with Paper Prototypes and wireframes, high fidelity Wireframes design.
Tribo is a compelling task management tool for a dynamic team, with a minimalist design and the complete features created and tested to improve the collaboration between the team delivering a successful product. Features like the visual interactive virtual office to share Moodboards, files, etc or the intuitive minimalist dashboard navigation, the efficient project’s tracking or the contact feature where the user can see the Freelancers availability, rating and also their direct booking for a project.
In order to focus on the needs of our target group and represent our key audience, we created three Personas were created. They will be used as a reference when creating the layout and structure of your web app.
Usability tests with digital and analog prototypes were used to obtain the best optimization for the web application. The test was done to potential users of Tribo. After gathering the information we got, such as where the participants got more troubles (pain points) or suggestions for improvements, the features for better usability of the web application were improved.
Usability testing with analogic prototypes
The concept of Tribo is about the feeling of unity that a team working together for a project have. This team speaks their own language and develop a unique identity different from others. That’s why the design must be customizable, colorful and minimalist. The typo and other elements should have personality, be robust and strong in order to have a character and identity.