Web design and social media campaign for “Kaufland”
Kaufland is a German hypermarket chain, part of the Schwarz group. It becomes a leader in what was formerly East Germany. The chain operates over 1,200 stores in Germany, the Czech Republic, Poland, Romania, Bulgaria, and Croatia. Kaufland wants to launch an online campaign for its new bioproduct brand, Demeter.
Client: Häkeln gegen Hacker (Volksbank Raiffeisenbank)
My role: Lead Art Direction
I created all the campaign conception, key visuals, web design and the Kaufland shopping Demeter page as well as online banners on different platforms, youtube pre-roll ads and a social media campaign using video posts and a Facebook carousel.