We launched the initiative “Häkeln gegen Hacker” (“Crochet against hacker”) by BVR. To informsabout the fingerprint hacking problem a responsive web app was designed where also users can get information about the BVR security features and also users can order the ski mask for free to support the cause.
We create an online campaign in social media to inform about our initiative. We launch this camping in Social Media with different Post on Instagram, Facebook, and Twitter.
The key visual for the campaign shows two peace fingers with a ski robber mask on them. People who want to participate will receive one of our collection of ski mask models and they will support this movement just by posting their pictures with the peace fingers with their mask in their social media like a symbol of protecting their fingers from the hackers and claiming for peace.
I was responsable for all the concept, art direction, web design, shooting and post-production of the visuals.