We launched the initiative “Häkeln gegen Hacker” (“Crochet against hacker”) by BVR to inform about the fingerprint hacking.
We create a digital campaign to inform about that. We launch this camping in Social Media with different Post on Instagram, Facebook, and Twitter.
A responsive Web App was created to inform about the problem, about the Bank security feature and where the user can order the ski mask for free to support the cause.
The key visual for the campaign shows two peace fingers with a ski robber mask on them. People who want to participate will receive one of our collection of ski mask models and they will support this movement just by posting their pictures with the peace fingers with their mask in their social media like a symbol of protecting their fingers from the hackers and claiming for peace.